QR codes bridge the physical and digital worlds. A quick scan connects a printed poster to a website, a restaurant menu to an ordering system, or a business card to a LinkedIn profile. Here's how to use them effectively.

What QR Codes Can Link To

URLs: Websites, landing pages, app download links
Contact info: vCards that auto-populate in the phone's contacts
Wi-Fi credentials: Let guests connect without typing passwords
Plain text: Messages, serial numbers, or reference codes
Email/SMS: Pre-filled messages ready to send
Calendar events: One-tap event adds for conferences or meetings

Creating a QR Code

Use our QR Code Generator to create codes instantly. Enter your content (URL, text, or Wi-Fi credentials), customise the style, and download as PNG or SVG.

Design Best Practices

Size matters: Minimum 2 cm × 2 cm for close-range scanning. For posters or billboards, scale proportionally to distance
Contrast is critical: Dark modules on a light background. Avoid light-on-light or low-contrast palettes
Don't invert colours: Dark foreground, light background. Inverted QR codes fail on many phone cameras
Leave a quiet zone: At least 4 modules of white space around the code for reliable scanning
Add a call to action: "Scan to order", "Scan for details" — people need to know what they'll get

Static vs Dynamic QR Codes

Static QR codes embed data directly — simple but cannot be changed after printing. Dynamic QR codes redirect through a short URL that you can update later without reprinting. Use dynamic codes for marketing campaigns and printed materials where the destination may change.

Use Cases

Restaurants: Link to digital menus — update dishes and prices in real time
Events: Contactless check-in, session schedules, or feedback forms
Business cards: Store full contact details including social profiles
Product packaging: Link to instructions, warranty registration, or reorder pages
Real estate: Point to virtual tours or listing details from yard signs